Who is a Changemaker and do we need one?

Although Changemaker’s definition is fairly intuitive, we don’t always define ourselves that way. Nor do we always think of our organization this way. And yet so many of us, so many organizations influence, activate, inspire change, and shape our way of thinking, calibrates behaviors and decisions. To be a Changemaker is to subscribe to the mission of “I want something better for myself and my community. I don’t want to be an observer, I don’t want to watch. It wants to be involved in change’. It’s also a desire to learn and share experience with others. experience with others. Changemakers in the organization can be found everywhere-it’s your fellow ERGs (employee networks), it’s your leader and leaderettes who build competencies of inclusive leadership, is your General Manager who not only emphasizes the the role of DEI in the organization’s culture , but communicates in an inclusive way over coffee office. It’s also you-submitting ideas during the brainstorming session. At the heart of Changemaker lies the world’s simplest intention – “I care.”

I personally am extremely grateful for all the Changemakers I meet on a daily basis – in different contexts and in different experiences. They open my head, drills where concreted, leaves me with a reflection that explodes and turns into something concrete.

You will have and opportunity to meet a few Changemakers with such a power of influence. All you have to do is enter our new Changemakers zone, which has just launched.

We also want the DEI community to build on supporting, sharing and learning from each other.

Why does it matter?

For us at Diversity Hub, supporting the Changemakers community is a mission that has guided us from the very beginning and continues to wake us up every morning. We wake up hungry for new experiences, solutions and your stories. We want the community We also want the DEI community to build on supporting, sharing and learning from each other. And there is much to share, as we are more mature in our DEI culture efforts. We have developed approaches, we have successes, we are doing more and more and bolder. But, interestingly, this is where the paradox often comes in. It turns out that many of the employees are not aware of our internal activities.

The classic reaction of ‘is it really in our place?” can be copied and pasted in virtually any industry. As a result, it is difficult to engage our people in a common mission, which is the DEI culture. The organization’s strong DEI profile has added value. An employer’s diverse, consistent and well-exposed DEI activities also affect candidates‘ perception of the brand.

It is therefore worth investing in socializing your DEI profile and DEI image (brand). Stronger exposure is needed for the successes of the DEI, for individuals (Changemakers) and teams breaking down barriers and putting the culture on strong legs. The Changemaker can be your strongest image element and a superpower for your organization. And a dedicated new Changemakers zone.

Changemaker can be your strongest image element and a superpower for your organization.

DEI branding – what does it mean for the organization?

Most organizations have diversity-related strategies or programs in place, It is difficult to stand out in this field anymore. What can be a differentiator and significantly affect the The image (brand) of an organization is a way of talking about DEI, a kind of story-telling Personal, authentic and relational. Such a way of speaking that you want to experience diversity, rather than just being an observer of it. We need to create a stronger The connections between DEI, and human beings. DEI – diversity, inclusion and equal opportunity must have a face.

What can be a differentiator and significantly affect the image (brand) of an organization is the way of talking about DEI, a kind of personal, authentic and relational storytelling .

Why the need for DEI branding:

  • No thinking about DEI with branding potential, no branding strategy related to DEI.

  • Diversity has no defined identity (what is it? what does it mean to us? what is it supposed to be associated with by the recipient?).As a result, most communication regarding the diversity is informational and event-based. It is not very relational, not action. does not encourage personal experience, and does not generate a change in thinking or action.

  • DEI is associated with HR activities. It is difficult to engage employees in diversity efforts.

  • Lack of time for branding or ad hoc activities.
  • Organizations do not consciously build the profile and status of people who engage in experience sharing and who make a real difference in the organization through their stories .

  • Organizations are still not investing enough in the communication profile of their employees, e.g., story telling or communication competencies.

  • No ecosystem to expose diverse stories in diverse formats.

Additional benefits of investing in DEI branding:

  • Moving from the DEI program level to the DEI experience (experiencing diversity) level .

  • Building a competitive advantage based on people experience, collective identity and shared responsibility for the organization’s culture.

  • Strengthened image of the organization as an ambassador of the DEI.

  • Positive employee experience and company image in the eyes of candidates.

  • Organizations do not consciously build the profile and status of people who engage in experience sharing and who make a real difference in the organization through their stories .

  • Greater commitment by managers and employees to building a diverse and inclusive work environment.

  • Increased effectiveness of DEI strategy.

  • A clear identity for the organization associated with DEI.

  • Strengthening the status of the Changemaker at various levels in the organization.

Changemakers Zone – for you And about you

In the Changemakers zone you will meet and listen to people who will bring you closer to their world diversity, inclusiveness and equal opportunity. They will talk about what they see, hear, think and REGISTER. Representing different industries, challenges and experiences, they also represent various roles in the organization. And this is where the zone’s greatest value lies. We have hopes, from Changemakers zone will inspire you and your organization to be the architect of of change.

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